Omni Boards Australia was really founded way back in 1974 as a passion of mine (Cary Pogson) at the age
of 14 to make and ride my own boards, surf as well as skate. In
those days skating was something surfers did when not in the water
surfing.
It wasn't until 1987 that I started full on skateboard manufacture.
The word Omni means all. So for me, the name Omni boards relates to my passion for riding all types of boards. Surf Snow and Skate.
I first started skating around 1970. Through the mid 70's we'd skate
the streets, carve up the school banks and hit the car parks at
nights or on the weekends. Doing tricks like handstands, high jumps,
nose wheelie's, catamarans and coffins or lie in tyres and bomb
hills. |
Myself (left) and Colin
with some new boards. 1981 |
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North Ryde skate park
1982. It was here that I first saw true skaters. Biff, Adrian Jones
getting 4 foot of air out of this pipe. It blew me away, those guys
ruled.
Pic My brother Mick |
This passion for
making boards continued into the 80's as really only a hobby. I
left school, at the end of 1976 in 1977 I worked as a fibreglass
laminator. In 1988 gaining a carpentry apprenticeship, working on
light industrial jobs, schools banks, churches, hospitals, restaurants,
offices and shops etc. |
On the completion
of my apprenticeship in 1982 I moved to the Gold Coast to work on
high rise buildings as a carpenter,
specializing on Slipforms, a hydraulically operated formwork system
that produces the central cores, where the lifts & stairwells
etc are located in high rise buildings. |
Rialto Tower JumpForm
Melbourne 1983
Pics Me |
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Grosvenor PL SlipForm
Sydney 1985 |
Within a few months
I was offered a job as a Field Technician in charge of the operation
of Slipforms and Jumpforms. My first job was the Rialto Tower in
Melbourne. I moved around on many high rise buildings between mostly Sydney, Melbourne
and Brisbane and in country areas doing the odd storage silo over a 3 to 4 year period. |
In
1985, my board sports obsession was getting the better of me. Wanting
to take it further into the snow. That year I
had heard of a guy snowboarding around, and just had to meet him.
I
finally caught up with Geoff Sawyer at the end of the 1985 snow
season and decided to go on a 3 months Snowboarding trip with him and another friend Adrian Gibbs. We were to go
firstly to Kashmir then off to the States to race in the US Open
in Vermont and then to the World titles in Colorado.
I
just had to learn to do it first. |
My first
attempt at Snowboarding strapped into Geoff's board natural, (I
ride goofy) main range NSW Nov 1985
Pic Geoff
Geoff in Kashmir March 1986
Pic
me
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Jake Burton Carpenter
pep talk to his team US Open Stratton Mt Vermont April 1986
Tom Sims racing US Open April 1986
Pics me |
I
left my well paying job at the end of 1985 and set off with Geoff
and Adrian in early 1986 as 'The Australian Snowboarding Team' to become the first
to Snowboard the Himalayas, and then to compete in the USA
It
took a few weeks to get the hang of it on the slopes of Gulmarg,
then I was able to hit the back country powder with Geoff and the
other skiers that were with us filming a promotional video for the
Indian Tourist Bureau. "Ski High Ski Himalayas"
We
spent a month in Gulmarg Kashmir, then flew to New York where we
bussed it up to Vermont and spent a month with the Burton team and
to race in the US Open. Geoff at the time was the Burton distributor
for Australia. |
We
traveled to a few smaller comps here and there in the area before
the US Open at Stratton Mt. Then after that Geoff and I flew to Denver Colorado,
hired a bomb station wagon and drove up to the ski fields around
Aspen.
We
also met the Sims team as they were at every comp we went to, along
with other smaller companies, such as Barfoot, Avalanche and Gnu.
We also did a bit of snowmobiling on some of the trails |
Shaun Palmer Sims
team rider, Helmet camera World Titles Breckenridge May 1986
Geoff Snowmobile towing Aspen May
1986
Pic Me |


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Geoff
and I at the 1986 Ski show. The vertically stripped boards were
the new model Burton Cruisers, the other ones were the Burton Elite
Pic Gibbo
Myself left demonstrating snowboarding
Homebush ski show 1986
Pic Geoff |
On
our return from this epic tour, we set about promoting snowboarding.
Geoff, Gibbo and I had formed the NSW Snowboard Assc before we left in 1985. Snowboarding
was not allowed in Australian resorts at the time. It was the mission
of the association to have snowboarding allowed in resorts Australia
wide.... you can thank us later.
The NSW Ski Assc gave us a
booth at the 1986 Ski Show held at Homebush, The three of us did snowboarding
demos 4 times a day on an artificial snow slope. Needless to say
our booth was 20 deep after each show.
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I
spent the snow season that year snowboarding full time at Thredbo
and working as a kitchen hand at nights in Jindabyne. At the end
of the season we planned to hold the first snowboard comp in Australia.

Omni put up the money, to
pay Guthega for the timing gates, grooming and staff. bought the
trophies and T-shirts etc. On the 27th & 28th September 1986
the "Omni OZ Snowboard Classic" was held. We ran a dual
slalom, giant slalom and 1/2 pipe. I placed 3rd in the dual slalom,
4th in the GS and 2nd in the pipe, riding a board I had made only
weeks earlier. We had 17 contestants 15 guys 2 gals.
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Myself left Omni OZ Classic G.S.
Pic Guy Finlay
My ad in 'Snowboarders Edge' 1987
pic of my 4th place run in the Omni Oz Classic 1986 on the prototype
board I had made only weeks earlier.
Pic Les Herstek |
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First factory in
Ulladulla under construction. Oct 1986
Pics Me
Finished production boards test
day at Thredbo June 1987 |
At
the end of the 1986 season I moved to Ulladulla. Living in the factory with Gibbo
while fitting it out to manufacture Snowboards, Surfboards and Skateboards.
Over the next 9 months I prototyped a snowboard model and set about
to set it into production. I made about 40 production boards, and
set out to show them around for sales.
The overall comment I found
made by many ski shops was "Snowboarding? that'll never take
off" Yeah right..... Those very same guys later became the
self professed "Experts in Snowboards" a few years later
when it did take off. |
Indeed
it took a few years for snowboarding to really take off, But as
I insisted it doubled every year. In the mean time sales could no
longer keep my factory open and in the middle of 1987 season, I
was forced to close my first Ulladulla factory and move back home
to mums in Sydney, owing about 14 grand for my troubles. |
William Mallot's winning
run in the 1/2 pipe at Thredbo 1987 finishing his run with the first
ever back flip seen in Australia.
Pic Dave Martin |
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Me with
the press I built at work pressing one of the first batches of decks
in mums garage late 1987 |
Returning
to the High rise construction industry for some cash flow, I set
about to manufacture skateboards in mums garage at nights.
I finally found a source of
Rock Maple, made a press with my knowledge of hydraulics and steel
work.
I had just met Steve
Sargent, Steve helped me with concaves, shapes and skaters for
our first team. |
It
took me 3 years of working at nights to build up sales to the point
where I felt I could move back down the coast to Ulladulla and make
skateboards full time.
So in 1990 I packed up everything
and moved down the coast with my girlfriend and set up making decks
on my vacant block of land in a couple of small garden sheds. |
Our
first set of team riders shapes. 1987
Pics Me
Slip Form O'Connell St Sydney, my
day job. Taking the "Slip" from ground to about L38. Pic
close to my last day at work 1989 |
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Me surfing Ulladulla Flat rock 1991
Pic Guy Finlay
Me with the arse out of my pants
riding Gibbo's mini 1992/3 Doing it tough, ahh what a life. My son
in the background.
Pic Gibbo |
Not
long after moving down to Ulladulla, the great skateboarding slump
of 1991/2 hit and within a few months sales just stopped.
I was still paying off the debt
from my failed snowboard venture, and we had just had our first
child. Things were tough, I was forced on unemployment benefits
to weather it out. |
Things started to
move again late in 1992, I was still making the odd deck through
the entire slump as the hard-core skaters still skated. But things
began to change.
Vert was being taken over by a new
form of skating, 'Street' concaves and shapes changed rapidly, going
from what was considered a single kick to double kick. Our team
started to reflected that change now with more street skaters than
vert skaters. |
Mitch Newell, Vert
skater.
The new gen Alex Smith, Street skater. |


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The new factory Ulladulla
93
Pics Me |
Still making decks
between home and my vacant block of land at this time, with skating
picking up fast, and now also with a second son, I was forced to
move production into a factory as some neighbours complained to the
council and they wanted to shut me down.
I sold my block of land to pay for
the move and give the business a shot in the arm for finances. I
set up my now second factory in Ulladulla and put on my first employee. |
Sales
took off pretty quickly, skating was beginning to boom once again.
We put on new team riders, and production was going through the
roof for this little factory. We had to move into bigger premises
within 9 months.
We found a surfboard factory to
rent that was already set up with a mezzanine floor office, art
rooms, below sanding rooms and spray booths etc.
I put on another 3 to 4 staff for
production, we also had a part time artist and an IT guy now doing
our web site |
Our
now 3rd factory, room to move. Pic taken from the office on the
mezzanine floor
Pics Me
The factory with new veneer stocks
above.
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The warehouse showing
our stocks of trucks wheels griptape etc.
Pics Me
Our indoor ramp |
It was at this time
I was approached by a sales rep saying I should get some reps on
the road, I'll be able to sell heaps more decks he said. He organized
for other reps he knew to sell for me as well. I then had a rep
in each state pushing sales hard. We started to source other items
such as griptape, trucks, wheels, bearings, mounting bolts, T-shirts
etc.
We then expanded into another factory
and set up our warehouse for accessories. We built an indoor ramp
and was able to fit out a shop in front and bigger office space.
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All this expansion
started to create other problems with cash flow. Things came crashing
down around me and within a year I was all but forced to close down.
I had to put all my workers off and started from scratch again.
It took another year to build back
up to a point where I had enough sales to start putting workers
on again.
I was then approached by my landlord
to form a partnership. We trialed it for a year, after which I was
not happy with how it was turning out. Nothing like how it was discussed,
so I decided not to go ahead with it. He then vowed to put me out
of business. And in September 2001 he came close.
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Our shop in front of
the warehouse next to the office. |


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